Analytics pt 3: Custom events and conversion funnels
How to design, implement, and visualize custom events in Unity Analytics using class hierarchies, a centralized sender, and conversion funnels in the Dashboard.
We build memorable games.
Tangara Studio mixes art and engineering to ship indie games, gamified products, and tailor-made software, with the craft of a studio that plays what it builds.
About us 
Art with engineering.
Based in Viña del Mar, Chile, we're a small crew that mixes art and software craft to build games and gamified products, and to help other teams design experiences with real engagement and retention at their core.
Our team
Jacob Wilschrey
CEO & Creative DirectorLeads vision and production, keeping art and code moving toward the same goal.
Sebastián Zúñiga
Art Director & ArtistShapes the visual identity of every character and world we ship.
Joaquin Puebla
Artist & AnimatorBrings characters to life frame by frame, from sketch to motion.
Kathalina Araya
Communications & PRConnects the studio with players, press, and partners.
Crew Member #85
Does the actual workWears whatever hat the day needs. Probably fixing a bug right now.
What we do
Our services
Videogames
We love video games so much we've learned how to create, implement, and deliver them end to end.
Gamification
A happy, loyal customer buys more. We design playful, challenging journeys that show you care.
Consultancy
Extensive product experience to set up processes, remove bottlenecks, and streamline the customer journey.
Tailor-made Software
Beyond design, we build software components that meet global standards for scale and performance.
Our stack
- Unity
- AWS
- Azure
- Python
- Golang
- React
- iOS
- Android
Our games
Our most important projects to date
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Live now Educational Word PuzzleTerram Eco Juego
Client: Fundación TerramBuilt for Fundación Terram and the Regional Government of Valparaíso, teaching environment and biodiversity through an interactive adventure with Pipil and friends.
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In development Action RogueliteDinopirates from Inner Space
A frantic, hilarious pirate-dinosaur raid: top-down shooter action with ridiculous weapons and a motley crew waiting to be rescued.
Project website -
In development PlaydateDinopirates from Outer Space
A crank-powered take on the raid, reimagined for Playdate's 1-bit screen. Early build, no store page yet.
From the blog
View all posts →
Dev logs & notes
Analytics pt 2: Implementing Unity Analytics
Technical guide to integrating Unity Analytics: Dashboard setup, environment management, SDK initialization, and proper handling of user consent.
Analytics pt 3: Eventos custom y funnels de conversión
Cómo diseñar, implementar y visualizar eventos custom en Unity Analytics usando jerarquía de clases, un sender centralizado y funnels de conversión en el Dashboard.
Analytics pt 2: Implementando Unity Analytics
Guía técnica para integrar Unity Analytics: configuración del Dashboard, gestión de ambientes, inicialización del SDK y manejo correcto del consentimiento del usuario.
Get in touch
Investors, brands exploring gamification, or fellow studios, let's talk.
Reñaca Norte 265, Of 510
Viña del Mar, Chile
Viña del Mar, Chile